Allegorical Map of Creativity (2022)

Drawings
Written By Andrew MacDonald

Ink drawing, 18 in x 24 in

Photo Credit: Jessica Field

This is an allegorical map of creativity that shows the different regions on how we can operate in creative ways. The northern region is about communication with work, it is a park to discover relationships in making work, the process of playing out creation itself, where the Artist forms the work and the work forms the Artist. The Western region is about emotions, a mountainous land showing an emotional landscape of feelings that climbs up to the intangible inner journey that all individuals experience as nature metaphors. The eastern region is about strategies, a fairground of individual ways we compete with each other to become a visionary. The locations are strategies to overcome procrastination and obstacles to go the distance to find success in discovering our own voice. The southern region is about social conventions, it is a cityscape of the creative community, where we go to discover how to be creative or to allow our creative acts to be seen by a larger public. In the map, there are 30 famous artists' works to be found.

Andrew MacDonald

With more than 20 years in marketing leadership, Andrew brings a clarity-first approach shaped by his early career in the non-profit sector. At World Vision Canada, he managed multi-million-dollar campaigns and drove donor retention strategies; later, at Opportunity International Canada, he built an in-house creative team that delivered innovative, cost-efficient marketing across the country.

Those experiences taught him that effective marketing isn’t about flashy tactics — it’s about strategy, efficiency, and measurable ROI. Today, Andrew applies that discipline to help entrepreneurs escape the “marketing swirl,” invest smarter, and grow with confidence through the Kasama Method™.

Clients describe him as a trusted partner who asks the big questions, simplifies complexity, and always walks alongside them with solutions. He’s passionate about blending strategy and technology in ways that make growth achievable for small and mid-sized businesses.

Beyond Kasama, Andrew gives back by advising local charities and serving on community boards. At home in Quinte, he and his wife Katrina are raising two kids — and when he’s not strategizing for clients, you’ll find him planning the next family beach trip or catching up on post-apocalyptic TV shows.

http://www.kasama.ca/
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