Allegorical Map of Success (2017)

Ink on paper, 18 in x 24 in

Photo Credit: Jessica Field

This allegorical map on success was created in response to an allegorical map on the music industry that was created in 1913 for the Etude publication. In creating this drawing, I tried to think about all the paths of success including what we socially deem as unsuccessful while also exploring existential ideas of success that are depicted in the mountain of maturity that sits behind the mountain of success. In this map, I crowd sourced locations that were relevant to people and added their ideas to the map as well.

Andrew MacDonald

With more than 20 years in marketing leadership, Andrew brings a clarity-first approach shaped by his early career in the non-profit sector. At World Vision Canada, he managed multi-million-dollar campaigns and drove donor retention strategies; later, at Opportunity International Canada, he built an in-house creative team that delivered innovative, cost-efficient marketing across the country.

Those experiences taught him that effective marketing isn’t about flashy tactics — it’s about strategy, efficiency, and measurable ROI. Today, Andrew applies that discipline to help entrepreneurs escape the “marketing swirl,” invest smarter, and grow with confidence through the Kasama Method™.

Clients describe him as a trusted partner who asks the big questions, simplifies complexity, and always walks alongside them with solutions. He’s passionate about blending strategy and technology in ways that make growth achievable for small and mid-sized businesses.

Beyond Kasama, Andrew gives back by advising local charities and serving on community boards. At home in Quinte, he and his wife Katrina are raising two kids — and when he’s not strategizing for clients, you’ll find him planning the next family beach trip or catching up on post-apocalyptic TV shows.

http://www.kasama.ca/
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Gesture Drawing series (2019 - present)

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Automata Performance (2016)