Robot Zoo Lecture: Robot’s Brain Map, 2008

Performances
Written By Andrew MacDonald

Photo Credit: Jessica Field

This is a lecture about a robot community project influenced by Raoul Vaneigem's book "The Revolution of the Everyday Life." The described project will be an attempt to simulate whether his theorized causes of our own alienation from modern life is true by observing the robots described in the lecture. The lecture is a scientific attempt at solving psyhological problems that prevent people from being happy. The work is a performance art piece. This is the start of a project that I intend to continue with a series of lectures but I have not as yet brainstormed how this lecture series will take shape.

Andrew MacDonald

With more than 20 years in marketing leadership, Andrew brings a clarity-first approach shaped by his early career in the non-profit sector. At World Vision Canada, he managed multi-million-dollar campaigns and drove donor retention strategies; later, at Opportunity International Canada, he built an in-house creative team that delivered innovative, cost-efficient marketing across the country.

Those experiences taught him that effective marketing isn’t about flashy tactics — it’s about strategy, efficiency, and measurable ROI. Today, Andrew applies that discipline to help entrepreneurs escape the “marketing swirl,” invest smarter, and grow with confidence through the Kasama Method™.

Clients describe him as a trusted partner who asks the big questions, simplifies complexity, and always walks alongside them with solutions. He’s passionate about blending strategy and technology in ways that make growth achievable for small and mid-sized businesses.

Beyond Kasama, Andrew gives back by advising local charities and serving on community boards. At home in Quinte, he and his wife Katrina are raising two kids — and when he’s not strategizing for clients, you’ll find him planning the next family beach trip or catching up on post-apocalyptic TV shows.

http://www.kasama.ca/
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Schematic of Parabolic Behaviours Lecture, 2013