Like a Robot, 2009

Photo Credit: Jessica Field

This video is a representation of what it is like to see like an Anthropod. The intention of the video is to break the fantasy we have on how we imagine robots working like ourselves, but really they are less functional than an insect, yet we fantasize about their greatness and still manage to see insects as inferior beings, even though their abilities are far more wondrous than a programmed robot that use primitive behaviour algorithms like our loved roomba vacuum. This video is about capturing that truth that robots are not how we imagine them to be.

Andrew MacDonald

With more than 20 years in marketing leadership, Andrew brings a clarity-first approach shaped by his early career in the non-profit sector. At World Vision Canada, he managed multi-million-dollar campaigns and drove donor retention strategies; later, at Opportunity International Canada, he built an in-house creative team that delivered innovative, cost-efficient marketing across the country.

Those experiences taught him that effective marketing isn’t about flashy tactics — it’s about strategy, efficiency, and measurable ROI. Today, Andrew applies that discipline to help entrepreneurs escape the “marketing swirl,” invest smarter, and grow with confidence through the Kasama Method™.

Clients describe him as a trusted partner who asks the big questions, simplifies complexity, and always walks alongside them with solutions. He’s passionate about blending strategy and technology in ways that make growth achievable for small and mid-sized businesses.

Beyond Kasama, Andrew gives back by advising local charities and serving on community boards. At home in Quinte, he and his wife Katrina are raising two kids — and when he’s not strategizing for clients, you’ll find him planning the next family beach trip or catching up on post-apocalyptic TV shows.

http://www.kasama.ca/
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Maladjusted Ecosystem, 2010

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Ideological Ecologies, 2009