Arthropod Tales, 2009

Video Works
Written By Andrew MacDonald

Photo Credit: Jessica Field

Anthropod Tales is a collection of videos based on the five Walking Anthropod Robots and presents itself like a Fairy Tale. These fairy tales are based on programmed robots that have each been given a tragic flaw. They are all autonomous and capable of acting out their part as described in the story. The robots were built and programmed first with the video serving as an interpretation of their final behaviours. Robot designs were copied from all three of Karl Williams How to build a robot books (Insectronics, Ambhibionics, and Build Your Own Humanoid Robots). They were then modified. All programming, electronics, and circuit board designs are from Jessica Field.

Andrew MacDonald

With more than 20 years in marketing leadership, Andrew brings a clarity-first approach shaped by his early career in the non-profit sector. At World Vision Canada, he managed multi-million-dollar campaigns and drove donor retention strategies; later, at Opportunity International Canada, he built an in-house creative team that delivered innovative, cost-efficient marketing across the country.

Those experiences taught him that effective marketing isn’t about flashy tactics — it’s about strategy, efficiency, and measurable ROI. Today, Andrew applies that discipline to help entrepreneurs escape the “marketing swirl,” invest smarter, and grow with confidence through the Kasama Method™.

Clients describe him as a trusted partner who asks the big questions, simplifies complexity, and always walks alongside them with solutions. He’s passionate about blending strategy and technology in ways that make growth achievable for small and mid-sized businesses.

Beyond Kasama, Andrew gives back by advising local charities and serving on community boards. At home in Quinte, he and his wife Katrina are raising two kids — and when he’s not strategizing for clients, you’ll find him planning the next family beach trip or catching up on post-apocalyptic TV shows.

http://www.kasama.ca/
Previous

Ideological Ecologies, 2009
Next

Observational Studies of a Robot Ecosystem, 2008