Ideological Ecologies, 2009

Video Works
Written By Andrew MacDonald

Photo Credit: Paul Litherland

This animation depicts how I want my Hydrozoans to interact in an ideal ecology. This video is part of an installation where a juxtaposition between the real robots, which do not have the ability to evolve, and the artist’s unattainable social ecology are shown in tandem. The Hydrozoans have no brain and it is unknown whether they could ever fulfill their expected behaviours from the narrator in the video. They function like a nerve-net. Sensor data is intermediated to control the motors that drive the robot. The robots were influenced by Tamiya toys for walking gaits but redesigned to have full autonomous behaviours.

Andrew MacDonald

With more than 20 years in marketing leadership, Andrew brings a clarity-first approach shaped by his early career in the non-profit sector. At World Vision Canada, he managed multi-million-dollar campaigns and drove donor retention strategies; later, at Opportunity International Canada, he built an in-house creative team that delivered innovative, cost-efficient marketing across the country.

Those experiences taught him that effective marketing isn’t about flashy tactics — it’s about strategy, efficiency, and measurable ROI. Today, Andrew applies that discipline to help entrepreneurs escape the “marketing swirl,” invest smarter, and grow with confidence through the Kasama Method™.

Clients describe him as a trusted partner who asks the big questions, simplifies complexity, and always walks alongside them with solutions. He’s passionate about blending strategy and technology in ways that make growth achievable for small and mid-sized businesses.

Beyond Kasama, Andrew gives back by advising local charities and serving on community boards. At home in Quinte, he and his wife Katrina are raising two kids — and when he’s not strategizing for clients, you’ll find him planning the next family beach trip or catching up on post-apocalyptic TV shows.

http://www.kasama.ca/
Previous

Like a Robot, 2009
Next

Arthropod Tales, 2009