Book of Knowledge (2016)

Books
Written By Andrew MacDonald

Photo Credit: Jessica Field

The book is blank to act as a promise unfulfilled that the practical sheets holding the cover to the pages attempt to explain but the book being so void of anything but potential focus the mind on the thought space of the two simple questions above with an answer designed for a child to comprehend. This very question shows a different time as no parent would buy a book such as this for their child as today’s educational expectations differ to what this book is attempting to achieve. It is not only about learning, it is about creating doctrine, it has a bit of Darwin evolutionary language that has been used so often to marginalize minorities, it has a strange tone of preaching morality, yet also tries to promote a child sense of wonder and imagination.

It is old so the information is not quite true to today’s standards. So then the book becomes pregnant with the flaws of knowledge and how it is used on people to influence them in both insidious and in positive ways, but is always biased to the time and voice in which wrote the book so the black pages become filled with meaning on how these sources of information should be reinterpreted and it down plays knowledge in the sense of receiving it to the bigger question of how it is interpreted by an individual.

Andrew MacDonald

With more than 20 years in marketing leadership, Andrew brings a clarity-first approach shaped by his early career in the non-profit sector. At World Vision Canada, he managed multi-million-dollar campaigns and drove donor retention strategies; later, at Opportunity International Canada, he built an in-house creative team that delivered innovative, cost-efficient marketing across the country.

Those experiences taught him that effective marketing isn’t about flashy tactics — it’s about strategy, efficiency, and measurable ROI. Today, Andrew applies that discipline to help entrepreneurs escape the “marketing swirl,” invest smarter, and grow with confidence through the Kasama Method™.

Clients describe him as a trusted partner who asks the big questions, simplifies complexity, and always walks alongside them with solutions. He’s passionate about blending strategy and technology in ways that make growth achievable for small and mid-sized businesses.

Beyond Kasama, Andrew gives back by advising local charities and serving on community boards. At home in Quinte, he and his wife Katrina are raising two kids — and when he’s not strategizing for clients, you’ll find him planning the next family beach trip or catching up on post-apocalyptic TV shows.

http://www.kasama.ca/
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