Robot diaries (2014 – Present)

Written By Andrew MacDonald

Photo Credit: Jessica Field

This is a project that is an ongoing diary that is written by an imaginary scientist who creates an artificial life being using neural net coding practices and chronicles its growth from the moment it is activated. The diary outlines the creation of the robot which mirrors the incubation of pregnancy and the robot’s development is based on a reinterpretation of my observations of my son’s development from birth looking at his development through the lens of an artificial life programmer attempting to extrapolate how the code is contributing to its development. The scientist’s research statement is in the curiosity of whether the program strategy of coding a robot with learning priorities that are defined by greed, entitlement, selfishness, egotism, and envy will foster an independent free thinking being.

These survival concerns serve to develop the personality but will the personality in turn thrive to define itself beyond the tools to grow and know its own independent qualities and define itself by developing its own algorithms of responsibility, respect, empathy, compassion and confidence so it can truly understand its identity and place in the world it exists in. Thus, the diaries are focused in revealing through observation how growth is intertwined with survival concerns, but what makes the robot unique is how it reinterprets what it is given to define new algorithms that make sense of what it sees in terms of its own making from the experiences it lives through. This is the challenge of the diary, how to grapple with observing these new algorithms and connect them to how the machine uses it to develop its individuality and understanding of its place in existence.

Andrew MacDonald

With more than 20 years in marketing leadership, Andrew brings a clarity-first approach shaped by his early career in the non-profit sector. At World Vision Canada, he managed multi-million-dollar campaigns and drove donor retention strategies; later, at Opportunity International Canada, he built an in-house creative team that delivered innovative, cost-efficient marketing across the country.

Those experiences taught him that effective marketing isn’t about flashy tactics — it’s about strategy, efficiency, and measurable ROI. Today, Andrew applies that discipline to help entrepreneurs escape the “marketing swirl,” invest smarter, and grow with confidence through the Kasama Method™.

Clients describe him as a trusted partner who asks the big questions, simplifies complexity, and always walks alongside them with solutions. He’s passionate about blending strategy and technology in ways that make growth achievable for small and mid-sized businesses.

Beyond Kasama, Andrew gives back by advising local charities and serving on community boards. At home in Quinte, he and his wife Katrina are raising two kids — and when he’s not strategizing for clients, you’ll find him planning the next family beach trip or catching up on post-apocalyptic TV shows.

http://www.kasama.ca/
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Evolutionary History Book Series (2009)