Evolutionary History Book Series (2009)

Books
Written By Andrew MacDonald

Photo Credit: Paul Litherland

This series comprises of 5 books that capture each version of code created in developing the Anthropods for the Field Studies V2 project. The robots were coded in the assembler, a dead coding language. The books capture observations of the robots and how to improve their performance as well as anecdotes on how the robots would not work as the coder imagined. The book is about giving insight into how we make assumptions and assume things will work a certain way but reality is very different from what we would expect. 

The Bi Magnetotransis has completed 15 phases of evolution. The Quadra Magnetoconsumous has finished 13 generations of evolution. The Hexa Infraseekozoid, being the most complex, had to undergo 23 phases of evolution to have it begin to be able to mate with other robots. The Bounci Vicarioustransis is the simplest robot and has only had 3 generational evolutions. The Sidewind Externalreactozoid has had 10 phases of evolution to date.

Andrew MacDonald

With more than 20 years in marketing leadership, Andrew brings a clarity-first approach shaped by his early career in the non-profit sector. At World Vision Canada, he managed multi-million-dollar campaigns and drove donor retention strategies; later, at Opportunity International Canada, he built an in-house creative team that delivered innovative, cost-efficient marketing across the country.

Those experiences taught him that effective marketing isn’t about flashy tactics — it’s about strategy, efficiency, and measurable ROI. Today, Andrew applies that discipline to help entrepreneurs escape the “marketing swirl,” invest smarter, and grow with confidence through the Kasama Method™.

Clients describe him as a trusted partner who asks the big questions, simplifies complexity, and always walks alongside them with solutions. He’s passionate about blending strategy and technology in ways that make growth achievable for small and mid-sized businesses.

Beyond Kasama, Andrew gives back by advising local charities and serving on community boards. At home in Quinte, he and his wife Katrina are raising two kids — and when he’s not strategizing for clients, you’ll find him planning the next family beach trip or catching up on post-apocalyptic TV shows.

http://www.kasama.ca/
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Robot diaries (2014 – Present)